by Tom Adelstein
I have worn several hats in my career as a writer. Investigative reporter suits me best. It involves extensive and accurate research, which has rewarded me well. Publishers allow me great latitude on the beats I cover, because of my ability to find answers to questions few have asked.
My great grandfather trained in Switzerland as a watchmaker. He opened his watch repair business in Kansas City, Missouri in 1905. He passed his knowledge on to his children, who did the same. While I refused to join my elders in their jewelry business, my acquaintance with horology never left.Nakzen Luxury Automatic
Once, I wore an antique Swiss watch my grandfather handed down. Within a year, I realized my preference for American watches, especially Hamiltons. That preference led me to attend watch school in Paris. I wanted to fast track my ability to restore vintage wristwatches. Therein lies the rub. I asked too many question for which few had answers.
My compulsion in research uncovered material that could take a lifetime to assemble into stories. I had to specialize and that means establishing a beat. When a journalist takes on a beat, he has an obligation to inform. The global watch trade involves intrigue and so many unfair trade practices that I chose this one.
The Asians lack the ability to manage their brands. The Swiss have had little trouble with brand management. Just the term Swiss Made evokes awe. I had to know why. I learned that Swiss Made brand management involves deceit on a global scale. Perhaps I can right some of the inaccurate perceptions that exist. If not, then I can have fun writing about a subject, which many people find fascinating.
Many escapades lie ahead and I'm glad your chose to join me.