Men wear watches for adornment and watches are the only adornment jewelry men wear. With the advent of mobile devices, one might think that the watch market would disappear. That's utilitarian thinking. So, think again. Global watch sales have increased annually for years, especially in emerging nations.
We can make a clear picture of the importance of male adornment when we analyze watch sales. China produces 98% of all the timepieces made in the world and yet they only have a 50% share of the industry's revenue. The Swiss sell 2% of the watches made globally and have a 50% share of the industry's revenue. "Swiss Made" means status and they have owned the luxury market for decades.
A man's watch represents his status politically, economically and, or socially. You cannot take that away from him. It's the equivalent of a woman's diamond necklace, bracelet, earrings and so forth.
For women, jewelry represents two aspects - enhancing beauty and demonstrating status. For men, it's a statement.
Now, we can talk about Sea-Gull watches
Does it make much sense Sea-Gull has around a 20 to 25% market share of movements used in watches today? Well, that's their business model. If you're looking for a Sea-Gull watch, then you'll find them scarce.
Sea-Gull does make their own watch brand, but that's far from their core business. When you buy a luxury Swiss watch, chances are good that they contain a Sea-Gull movement. So, there goes your argument for cheap.
Let's take 45 seconds and look at one of their mid-range watches - a M172s.
For a watch aficionado, this is a special timepiece. It has many rare features not found in watches costing ten times as much. One of those coveted features is the power reserve indicator .
Is this a watch of status? Yes.
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| $85,000 |
Try this link to see if any Swiss ones are on eBay:
Audemars Piguet Tourbillion
Sea-Gull makes state of the art Tourbillions such as this ST8006SA that starts at approximately $ 6000. You can find them featured on one of the Company's authorized dealers websites.
Here are it's specs:
Movement: Sea-Gull hand-winding tourbillon movement ST8006, 21J
Case: Stainless Steel, 38mm without crown
Band: Genuine black alligator leather strap
Dial: White
Crystal: Sapphire crystal (front and back)
Water Resistance: 30M
Functions:tourbillon
Warranty: LIFETIME Sea-Gull warranty
Shipping: Free priority shipping within the U.S.
Availability: Requires pre-order
I find the ST8002SGA appealing. It runs $13,800.
How Do Sea-Gull's Tourbillions Qualify Them as Luxury?
At the prices Sea-Gull asks: I can make a good retail profit on a luxury watch no one else can match. As the buyer at a high-end jewelry or department store, I want as many of these watches as I can get.
A high-end jeweler doesn't want to sell $150 watches. They can't survive on a $75 profit.
In my watch business model, I'll sell a few $149 - $500 watches to create traffic and to get my product known. I'll make some money on relatively more expensive adornment watches and I'll keep the bread buttered with my core manufacturing business.
That's what Sea-Gull does.
What High-End Watch Buyers Don't Care About
They don't care about who made the case, the history of the company, the number of employees, the grade of stainless steel used and how many beats per second the movement generates.
They do care about it's adornment value and who vouches for it.
With Sea-Gull, I'm most willing to vouch for it. They're great watches.
Sea-Gull Watch Search - eBay
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